Outsourced business development that books meetings, not just sends emails.
Account executives should be closing, not prospecting. But without dedicated follow-up, qualified leads sit untouched for days. Research shows that contacting a lead within five minutes makes conversion 21x more likely.
A prospect replies “sounds interesting.” Then silence. Without persistent, multi-channel follow-up, warm interest cools into a dead thread.
Your CRM fills with leads who engaged but never booked. No one has bandwidth to nurture them across email, LinkedIn, and phone over weeks.
A fully loaded in-house BDR costs $125,000–$150,000 per year when you factor in salary, benefits, tools, data, training, and management. Ramp time: 3–6 months. Average BDR tenure: 14 months.
You’re paying enterprise-level costs for entry-level reps who leave before they peak. Outsourced BDR services cut that cost by 40–70% while delivering meetings in weeks, not months.
Definition: BDR as a Service (BDRaaS)
BDR as a Service is an outsourced business development model where trained representatives manage outbound prospecting, lead qualification, and appointment setting on your behalf. BDRs operate as an extension of your sales team, using your ICP, messaging, and playbooks to book qualified meetings with decision-makers.
Outsourced BDRs start generating meetings within 2–4 weeks. Hiring internally takes 3–6 months to recruit, onboard, and ramp.
Outsourced BDR programs typically cost $2,000–$5,000 per month. An equivalent in-house rep costs $8,000–$12,000 per month fully loaded. That’s a 40–70% reduction.
Average BDR tenure is 14 months. Over half leave within a year. Outsourcing eliminates recruiting, training, and turnover costs.
Need two reps this quarter and four next quarter? Outsourced teams flex without new headcount approvals.
IInfotanks BDRs are backed by 120M+ B2B contacts, 25,000+ technographic signals, and proven multi-channel playbooks. You get the system, not just the rep.
| In-House BDR | Outsourced (IInfotanks) | |
|---|---|---|
| Monthly cost | $8,000–$12,000 | $2,000–$5,000 |
| Time to first meeting | 3–6 months | 2–4 weeks |
| Hiring + ramp | You manage | Handled by IInfotanks |
| Tools + data | You provide | Included |
| Turnover risk | High (14-month avg tenure) | None |
| Scalability | Slow (new hires needed) | Flexible (adjust monthly) |
| Channels | Depends on rep skill | Email + LinkedIn + Phone |
For most B2B companies selling mid-to-high ACV deals, outsourced BDR delivers faster ROI with lower risk.
If your average deal is worth $10K+ annually, every booked meeting carries meaningful revenue potential. BDRaaS is built for this math.
If your AEs are splitting time between closing and cold outreach, they’re doing neither well. BDRaaS frees them to focus on revenue.
Testing a new vertical, geography, or persona? BDRaaS lets you validate outbound before committing to headcount.
If your MQL pipeline is healthy but meeting volume is flat, the gap is follow-up. BDRaaS fills it.
Limited budget, no SDR manager, no outbound playbook. BDRaaS gives you the entire function without building it.
We define your ideal accounts and buyer personas. Targeting uses firmographic, demographic, and technographic data from IInfotanks’ 120M+ contact database.
Outreach is mapped to persona pain points, not generic pitches. Every message is approved before launch. A/B variants test subject lines, openers, and CTAs.
Dedicated sending domains are warmed. IP reputation is ramped. Inbox placement is monitored before volume scales.
BDRs engage prospects across email, LinkedIn, and phone. Sequences are coordinated so prospects receive consistent, timed touchpoints across channels.
Prospects are qualified against your criteria. Confirmed meetings are booked directly on your AEs’ calendars with full context: who, what they care about, and why they qualified.
Performance is reviewed weekly: outreach volume, response rates, meetings booked, show rates, and pipeline created. Underperforming segments are adjusted in days.
We handle all your Supply Chain Companies Email List needs. Whether you are in sales, marketing, or events, we help you reach the right supply chain contacts.
Booked Meetings
Confirmed appointments with qualified decision-makers, booked directly on your team’s calendar.
Meeting Context
For every appointment: prospect name, title, company, engagement history, pain points discussed, and qualification notes.
CRM Integration
All activity logged in your CRM (Salesforce, HubSpot, or equivalent). Full visibility into outreach sequences, responses, and outcomes
Weekly Reports
Outreach metrics (emails sent, calls made, LinkedIn touches), response rates, meetings booked, show rates, and next-week optimization plan.
Prospect Intelligence
Insights gathered during conversations: objections, competitor mentions, timing signals, and budget indicators. Valuable even when a meeting isn’t booked.
Three tiers based on meeting volume, channel depth, and resource dedication.
Ideal for companies new to outsourced appointment setting. Email and LinkedIn outreach with a shared BDR team. 3–5 meetings/month.
Two dedicated BDRs, phone follow-up, cold calling, and intent data. For companies ready to fill their sales calendar consistently. 7–10 meetings/month.
Four dedicated BDRs running coordinated campaigns. Maximum channel coverage and intent signals. For teams that need 11–15+ meetings/month.
| Base | Growth | Enterprise | |
|---|---|---|---|
| Monthly appointments | 3–5 | 7–10 | 11–15 |
| Channels | Email + LinkedIn | Email + LinkedIn + Phone | Email + LinkedIn + Phone |
| Dedicated BDR | Shared | Yes (2 reps) | Yes (4 reps) |
| Intent data | No | Yes | Yes |
| Cold calling | No | Yes | Yes |
| Monthly investment | $2,000 | $4,000 | $5,000 |
| In-House BDR | Outsourced (IInfotanks) | In-House BDR | |
|---|---|---|---|
| Monthly cost | $2K–$5K/mo | $3K–$8K/mo | $8K–$12K/mo |
| Time to first meeting | 2–3 weeks | 2–4 weeks | 3–6 months |
| Hiring + ramp | Yes (120M+ contacts) | Usually no | You provide |
| Tools + data | Email + LinkedIn + Phone | Varies | Varies |
| Turnover risk | Weekly, documented | Varies | You build |
| Scalability | High (adjust monthly) | Moderate | Low (new hires) |
| Channels | Monthly, no lock-in | Varies | Full-time hire |
IInfotanks BDRaaS combines the flexibility of fractional models with the data, infrastructure, and accountability of a full-service agency.
BDRaaS works as a standalone service. It also integrates directly with IInfotanks’ MQL as a Service (MQLaaS) for end-to-end pipeline coverage.
MQLaaS generates qualified leads (contacts that match your ICP and have engaged meaningfully). BDRaaS converts those leads into booked meetings through persistent multi-channel follow-up.
Learn more about MQLaaS at iinfotanks.com/mql-bdr-as-a-service/
Tell us your ICP, your meeting targets, and your timeline. We’ll build a launch plan. Most teams go live within two to three weeks.
