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Which is the best AI for producing content: A brief Comparison

IInfotanksDeveloper

April 28, 2025

AI content creation tools have become mainstream today, with more than 75% of marketers using them regularly. These platforms are changing how businesses create content to grow their digital presence. A typical 500-word blog post takes around 4 hours to write manually. The time investment multiplies fast when you manage content for small teams or enterprise organizations. This explains why 61.4% of marketers now use AI tools in their daily workflow.

My extensive testing has led to this list of 7 reliable AI content generators that produce real results. From ChatGPT’s recent 4.0 update to Jasper’s 50+ specialized templates, these AI writing tools are a great way to get benefits beyond time savings.

The tools featured in this piece were chosen based on their B2B content strategy value, pricing structure, and specific use cases. Let’s get into the best AI content creation software that can increase your content marketing results in 2024.

ChatGPT

ChatGPT has grown into a powerful ai content creation tool that shapes content strategies in companies of all sizes since its 2022 release. Content teams find great value in knowing how to use its context understanding and human-like responses to produce more content without losing quality.

ChatGPT content ideation capabilities

ChatGPT stands out as an AI-powered content generation engine. It creates high-quality, conversational content much faster than old methods. The platform makes use of natural language processing (NLP) and deep learning algorithms. These algorithms learn from millions of ground conversations to create natural-sounding text that’s remarkably accurate.

Content marketers can use ChatGPT in several ways:

Topic expansion – It helps create ideas and builds on topics by suggesting new angles, examples, or case studies

Structure development – It creates context and structure through introductions, subheadings, and bullet points that make information flow

Content drafting – It writes original drafts for blog posts, social media captions, video scripts, and email campaigns

Optimization assistance – It spots areas that need work and suggests better wording or extra details

ChatGPT also works as a round-the-clock idea generator. It can think up content approaches that target your audience’s specific problems, triggers, and use cases.

ChatGPT pricing and plans

OpenAI’s ChatGPT comes with different subscription options:

Free Tier: Users get GPT-4o mini, simple web search features, basic file uploads, and limited advanced features. This version slows down during busy times and responds more slowly.
ChatGPT Plus ($20/month): Users skip the queue during peak times and get faster responses. The plan has higher limits for messages and file uploads. Plus users can access various reasoning models (o3-mini, o3-mini-high, and o1) and create custom GPTs.
ChatGPT Team ($30/user/month or $25/user/month yearly): This plan builds on Plus features. Teams get more GPT-4o messages, a shared workspace with admin tools, and one bill for all users. Team chats stay private and don’t help train the AI, making it perfect for business use.
ChatGPT Enterprise (custom pricing): Security gets better with this plan. Users can have longer chats and get dedicated support. Enterprise comes with user management tools like SCIM, SSO, domain checking, and follows compliance standards.
ChatGPT Pro ($200/month): Users get unlimited access to all reasoning models and GPT-4o. The plan includes new features like Sora video creation and research previews.

ChatGPT pros for B2B marketers

B2B marketing teams love ChatGPT to create more content and personalize customer chats. Recent studies show 35% of customers want more chatbots, while 48% don’t mind whether they talk to humans or AI.

B2B marketers get several key benefits:

Content scaling – Marketing teams can create content that matches current trends and buyer needs without hiring more people. This solves the old problem of content taking too long to create.
Lead generation – The platform has become a discovery engine that points to real web content, sending traffic to company websites and landing pages. This creates new paths to qualified leads.
Personalized communication – Teams can send more personalized messages to new audiences that speak to their specific problems. This works for emails, social media posts, and sales materials.
Sales enablement – Sales teams respond faster with better materials, which helps them connect better and close more deals.
B2B marketers use ChatGPT to create content that strikes a chord instead of just piling up. They can run AI conversations 24/7, design compelling email subject lines, share existing content across platforms, and study what competitors do.
ChatGPT works best as a digital helper that adds to your content strategy rather than replacing it completely.

Jasper

Jasper distinguishes itself as a business-focused ai content creation tool built specifically for marketing teams. The platform serves as a complete solution for creating marketing campaigns with precise copy and delivery, setting it apart from general AI writing tools.

Jasper AI writing templates for marketing

Jasper’s core strength lies in its 50+ specialized templates created for marketing professionals. Marketing teams can quickly generate different types of content using these ready-made templates. The most useful templates include:

Blog content templates – Outlines, intro paragraphs, conclusion paragraphs, and full post generators

Ad copy generators – Nine dedicated templates for Facebook, Google and other platforms

Email marketing templates – Subject lines, cold emails, and promotional campaigns

Social media content – Platform-specific posts, captions, and hashtag suggestions

Product descriptions – Amazon listings and e-commerce product details

The platform also provides templates for headlines, meta descriptions, and video scripts—making it versatile for different marketing needs. Users can create content by selecting a template, adding prompt details, and choosing their tone and audience preferences.

Jasper pricing and scalability

The platform’s tiered pricing structure suits businesses of all sizes:

Creator Plan – $49/month or $39/month billed annually gives users unlimited word generation, one user seat, support for 30+ languages, and Jasper Chat access
Pro Plan – $69/month or $59/month billed annually adds three Brand Voices, SEO mode, collaboration tools, and AI image generation.
Business Plan – Custom pricing brings unlimited features, enhanced security, custom templates, API access, and a dedicated account manager.
Every paid plan comes with 50+ templates, Jasper Chat, and browser extensions for Chrome and Edge. Each tier grows with your team, making the platform suitable for solo content creators and large enterprises alike.

Jasper integration with brand voice

Jasper’s Brand Voice feature sets it apart as an AI writing assistant tool by learning and mimicking your writing style. The system works through:

Text analysis – Jasper analyzes your tone from writing samples, files (.txt, .pdf, .docx), or website URLs
Voice refinement – Users test and adjust the detected voice across different content types
Style guide application – Business users can set specific writing rules like “use Oxford commas” or “replace ‘client’ with ‘customer'”

Teams maintain consistent messaging as content production grows across brands, audiences, and languages. Users select their saved voice with any template to keep generated content on-brand. The platform catches tone mismatches early and suggests fixes. Marketing teams can create multiple voice profiles based on their plan – one for Creator, three for Pro, and unlimited for Business users. Jasper showcases the rise in AI content creation software, helping marketing teams stay on-brand while streamlining processes their content production.

Copy.ai

Copy.ai reshapes the ai content creation scene with its specialized GTM (Go-to-Market) AI Platform that optimizes content production for marketing teams. Millions of users worldwide trust this complete solution that connects ideation with execution.

Copy.ai for social media and email content

Copy.ai stands out as an AI writing assistant tool that generates high-converting social media and email content. The platform has specialized tools for various content types:

Social media automation – Creates platform-specific content for LinkedIn, Facebook, Instagram, and TikTok with customized captions and hashtags

Email marketing suite – Produces compelling marketing emails, cold outreach messages, and subject lines optimized for open rates

A/B testing capabilities – Marketers can produce multiple variations to test and optimize

Social media managers face a big challenge – they just need fresh content for multiple platforms. The platform lets teams quickly generate hundreds of on-brand social posts with minimal input instead of spending time on repetitive content creation.

The platform also has specialized workflows to turn long-form content into platform-appropriate formats. Teams can repurpose blog posts into social media content for all channels at once, so they save hours of manual reformatting.

Copy.ai pricing and credit system

Copy.ai uses a tiered pricing structure based on word limits and a unique credit system:

Free Plan has:

2,000 words per month
1 user seat
200 one-time bonus workflow credits
Access to ChatGPT 3.5 & Claude 3

Pro Plan ($49/month or $36/month billed annually) gives you:

Unlimited words
1 user seat
Access to all latest LLMs
Private community access

Team Plan ($249/month or $186/month billed annually) comes with:

5 user seats
2,000 workflow credits monthly
15+ marketing and sales workflows
Workflow builder access

Workflow credits power Copy.ai’s advanced features beyond simple text generation. Tasks like internet searches or website scanning use credits based on their complexity. Each workflow uses different credit amounts depending on its steps and content generation requirements.

Platinum Actions use more credits because they get priority processing. Credits reset each billing cycle and don’t roll over. New accounts get 200 bonus credits that never expire.

Team Plan ($249/month or $186/month billed annually) comes with:

Copy.ai collaboration features

Copy.ai puts team collaboration first, unlike individual-focused AI tools. The platform offers:

Shared workspaces – Team plans give multiple user seats with unified credit pools for the whole workspace
Project folders – Teams can organize content by campaign, client, or department in shareable folders
Brand voice preservation – Teams stay consistent with multiple customizable brand voices
Infobase technology – AI references company information, mission statements, and writing samples from this knowledge repository

Marketing teams can stop using awkward workarounds like sharing login credentials or copying content between platforms. The system creates a smooth environment where team members cooperate on projects while keeping brand consistency.

Enterprise plans make collaboration better through SSO (Single Sign-On) integration, dedicated account managers, and private company Infobases that keep sensitive information secure.

This ai content generation tool boosts team efficiency. Copy.ai works as a partner to lift go-to-market strategies with scalability and collaboration features that go beyond individual content creation.

Surfer SEO

Surfer SEO stands out from other ai content creation tools because it focuses on analytical insights for better search rankings. This platform looks at more than 500 on-page signals. The result? Content that works well for both search engines and readers.

Copy.ai collaboration features

The Content Editor is the heart of Surfer SEO. It gives you real-time guidance based on top-ranking content. You’ll see a Content Score between 0 and 100 that shows how your content matches up against competitors. The score updates as you write, showing your progress toward the perfect content structure.

The platform’s main features are:

Auto-Optimize – Looks at competitor content to improve your Content Score by adding relevant terms and missing sections while keeping the language natural

NLP Terms Assistant – Shows the best spots to place keywords in paragraphs using natural language processing

AI Outline Builder – Creates unique outlines from competitor analysis with organized headings

Plagiarism Checker – Makes sure your content is original to avoid Google penalties

Internal Linking – Scans your site to find and add the best internal links

Teams working in different markets will love that Surfer SEO works with almost any language. This makes it a great choice for global content writing ai tools deployment.

Surfer SEO pricing tiers

Surfer SEO has simple pricing plans for different needs:

Essential Plan ($69/month or $59/month annually) has:

15 articles/month (180/year)
2 team seats
100 keyword searches daily
Basic audit access

Scale Plan ($219/month or $175/month annually) gives you:

30 articles/month (360/year)
5 team seats
5 AI-generated articles monthly
200 pages tracked across sites

Max/Business Plan (custom pricing) offers:

Flexible article limits
Unlimited team seats
Advanced tracking tools
Personal account support

Every plan comes with keyword research tools and topical maps. Higher tiers give you more usage and better features. Need more capacity? You can buy extra AI-generated articles starting at $9 per credit.

Surfer SEO for keyword clustering and SERP analysis

Surfer shines as an AI Content for SEO tool because of its smart keyword clustering and SERP analysis. The Keyword Research tool groups related keywords into clusters based on search intent and topics.

Users can:

Type a seed keyword to find related clusters
See search intent for each keyword group
Check difficulty scores and traffic potential
Use clusters right away in content planning

The SERP Analyzer shows you what works for top-ranking pages, including:

Best word count and content structure
Keyword patterns
Page speed metrics
Internal linking chances
NLP terms you might have missed

This detailed analysis looks at the whole page structure, not just keywords. It gives you solid recommendations based on real competitor data. Many users say these data-backed changes helped their content reach the #1 spot after optimization.

B2B marketers who want to boost their AI-powered content strategy will find Surfer SEO valuable. It takes the guesswork out of content optimization by using real metrics that directly affect rankings.

Canva Magic Studio

Canva Magic Studio takes AI-powered visual content creation to a new level. B2B marketers now have a complete toolkit that helps maintain brand consistency in their imagery. The platform’s AI features have changed how teams create their visual marketing assets.

Canva Magic Studio for AI image generation

Magic Media serves as Canva’s main AI generator. Marketers can now create custom visuals without any design skills. This tool offers three powerful ways to generate content:

Text to Image – Turns written prompts into custom visuals in seconds and gives four options that match project needs
Text to Video – Makes short-form videos from text descriptions using Runway’s Gen-2 model
Text to Graphic – Creates unique graphics, icons, and illustrations based on your descriptions

Canva stands out by bringing multiple AI models together. Users can pick between Dall-E 3 by OpenAI, Imagen by Google Cloud, and Canva’s Magic Media all from one user-friendly interface. Teams can easily find the right look for their brand identity.

Free users start with 50 image generation credits and 5 video credits. Pro subscribers get unlimited access to these features. Companies that need more will want to look at premium options.

Canva pricing and team access

Marketing teams looking for shared visual content creation have several pricing plans:

Canva Pro gives you premium content, advanced design tools, and AI features. This works well for individual marketers or small teams.

Canva Teams costs $90/year per person with a minimum of 3 people. The plan includes a shared workspace where everyone can work together on designs and give real-time feedback. You only pay for team members who accept invitations.

Canva Enterprise adds extra security features, brand approval workflows, and admin controls for bigger organizations. Enterprise users also get indemnification, which helps when creating AI-generated content.

Marketing departments often choose Canva Teams because it lets hybrid and flexible teams communicate better.

Canva's role in visual content strategy

B2B marketing teams use Canva as their main platform for visual content strategy. The Brand Kit stores your colors, fonts, and logos so every piece of content matches your brand identity.

The platform makes it simple to create visual content for different channels. Marketing teams can:

Make content that fits each distribution channel
Test different visual elements
Create marketing materials at scale

Magic Studio lets non-designers create professional assets with AI help. This makes design accessible to B2B organizations that have limited creative resources.

Canva Shield provides strong security through safety, privacy, and security controls that businesses can trust. The platform doesn’t use your uploaded content to train its AI models, which matters a lot to companies with private visual assets.

B2B marketers looking at ai content creation tools will find Canva Magic Studio a vital part of their toolkit. It takes AI beyond text and into the world of visuals.

Grammarly

Grammarly stands out from other AI writing assistant tools as a platform that polishes content quality instead of creating it from scratch. This AI-powered editor works with your content workflow to improve clarity, tone, and grammatical accuracy as you write.

Grammarly AI writing assistant features

Grammarly’s AI technology does more than simple spell-checking with its sophisticated writing capabilities. The platform gives you immediate feedback on grammar, spelling, and punctuation while suggesting ways to make your writing clearer and more concise. The AI analyzes your word choice, phrasing, and capitalization patterns to detect your writing tone.

Premium users can rewrite sentences with one click and access tailored style controls that keep their unique voice. The enterprise version gives teams custom roles, permissions, and brand style guide integration for consistent communication.

Grammarly pricing and integrations

Grammarly offers several pricing tiers:

Free Plan: Simple grammar, spelling, punctuation corrections with limited tone detection

Pro Plan: Monthly ($30), quarterly ($60), or annual ($144) options with complete tone suggestions and unlimited tailored recommendations

Business Plan: $15 per user monthly (minimum 3 users) with brand tones, style guides, and analytics dashboard

Enterprise Plan: Custom pricing with advanced security, bulk user management, and detailed permissions

Grammarly’s strength comes from its smooth integration with over 500,000 websites and applications. Users can get AI assistance right inside Gmail, Google Docs, Microsoft Word, LinkedIn, and almost anywhere they write online.

Grammarly for tone and clarity in B2B content

B2B communications just need precision and consistency areas where Grammarly shines. The platform helps business writers:

Write with confidence by removing hesitant phrases like “I may be wrong, but…”
Handle disagreements tactfully through better phrasing suggestions
Keep brand voice consistent with custom tone profiles
Build style guides that standardize terminology across teams

A business customer shared that “Grammarly reduces the time our team spends reviewing written work” and brings “value to our organization with both productivity and consistency”. Grammarly works as an AI content for SEO tool that makes your business communications error-free and strategically sound.

Comparison Table

Tool	Main Function	Features	Pricing Tiers	Capabilities	B2B Benefits
ChatGPT	AI content creation for multiple uses	- Topic expansion\n- Structure development\n- Content drafting\n- Writing improvement	- Free\n- Plus ($20/mo)\n- Team ($30/user/mo)\n- Enterprise (custom)\n- Pro ($200/mo)	Natural language processing with multiple reasoning models	Content scaling and tailored communication
Jasper	Content creation for businesses	- 50+ ready-to-use templates\n- Brand Voice feature\n- Multiple language options	- Creator ($49/mo)\n- Pro ($69/mo)\n- Business (custom)	Learns and mirrors brand voice in all content	Marketing campaigns and consistent branding
Copy.ai	GTM content automation	- Social media tools\n- Email marketing suite\n- A/B testing	- Free (2,000 words)\n- Pro ($49/mo)\n- Team ($249/mo)	Credit-based workflow and shared content tools	Team content creation and GTM planning
Surfer SEO	SEO improvement with data	- Content Score\n- Auto-Optimize\n- NLP Terms Assistant\n- Keyword grouping	- Essential ($69/mo)\n- Scale ($219/mo)\n- Max/Business (custom)	Analyzes 500+ on-page signals	Search ranking optimization
Canva Magic Studio	Visual content tools	- Text to Image\n- Text to Video\n- Text to Graphic	- Pro\n- Teams ($90/year/person)\n- Enterprise (custom)	Multiple AI models and Brand Kit options	Visual branding and consistency
Grammarly	Writing improvement	- Instant feedback\n- Tone detection\n- Style options	- Free\n- Pro ($30/mo)\n- Business ($15/user/mo)\n- Enterprise (custom)	Works with 500,000+ websites	Professional writing and brand voice

Conclusion

This piece explored seven AI content creation tools that give B2B marketers unique advantages to scale their content operations. ChatGPT stands out with its versatile content generation across formats. Jasper’s specialized marketing templates help preserve your brand voice. Copy.ai makes social media and email content creation easier with its GTM-focused approach. Surfer SEO optimizes content through analytical insights. Canva Magic Studio brings AI capabilities to visual creation. InVideo makes professional video production simple, and Grammarly keeps your content clear and professional.

B2B marketing teams value time above all else. Strategic use of these AI tools can cut down the average 4-hour production time for blog posts while keeping quality intact. The focus should be on enhancing human creativity rather than replacing it through smart AI implementation.

Your team’s content needs, structure, and budget should guide the choice of these tools. It’s worth mentioning that AI tools work best when backed by solid strategy and expert knowledge. Pick one tool that addresses your biggest content challenges first, then grow your AI toolkit as your team gets comfortable with the technology.

Real-world results show that combining multiple tools leads to the best outcomes. Teams often use ChatGT for original drafts, Surfer SEO to optimize, and Grammarly for final touches. This integrated approach gives you AI’s benefits while you retain control of your brand voice.

Want to reshape your content production process? Let our team help create an AI content strategy that fits your B2B marketing goals.