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LinkedIn Marketing | Build Relationships and Generate Leads

IInfotanksDeveloper

December 18, 2024

LinkedIn has over 1 billion users worldwide, with 67 million of them being businesses, and we have the algorithmic experience and knowledge to use LinkedIn’s capabilities to expand the business network and market the services. As a content marketing agency, LinkedIn is our top-performing channel for acquiring hot leads and new clients.

In this article, we’ll look at crucial LinkedIn marketing strategies to help you maximize the platform’s potential and reach your company goals. Let’s get started.

What Is LinkedIn Marketing?

LinkedIn marketing involves promoting a business on LinkedIn by making connections, expanding leads, enhancing brand awareness, building professional relations and partnerships, distributing content, and increasing website traffic. It involves placing content on the site to attract an audience and grow contacts. It helps create brand recognition and instill confidence for the benefit of organizations or individuals. Today, numerous successful marketing strategies incorporate LinkedIn due to its capability in growing professional relations.

That suggests that it’s a critical aspect of your overall social media marketing activities.

You can access several Built-in beneficial features when you use LinkedIn for business marketing, such as brand-building tools, networking possibilities, and statistics. (We’ll go over each of these points in more detail soon.)

Why Is Marketing on LinkedIn Important?

Regarding social media marketing, People are tempted to focus all their resources on the big three: Facebook, Instagram, and Twitter. While those are great platforms for reaching your target audience and creating brand awareness, excluding LinkedIn is a massive disservice to your business.

Did you know that 96% of marketers prefer LinkedIn for lead generation to Facebook and X (former name Twitter)?

The methods for using LinkedIn to promote and expand your company service.

#1 Make Use of Hashtags

A hashtag is a metadata tag that is prefaced by the hash symbol #. On social media, hashtags are used on microblogging and photo-sharing services such as X (the former name of Twitter) or Tumblr as a form of user-generated tagging that enables cross-referencing of content by topic or theme.

These simple phrases that accompany a hashtag symbol are a goldmine for new audiences, industries, and niches. However, using too many – or worse, using the wrong ones can restrict your reach.

Start by searching for a broad hashtag in the search bar. For instance, if you are an employee in the digital marketing sector, you can start by searching the hashtag #digitalmarketing to find its followers and usage frequency.

From here, start with three to five hashtags that reach the audiences you want to speak to. These hashtags should vary in the number of people following them, so don’t become too obsessed with the high figures.

#2 Recognize When to Use a LinkedIn Page Over a Profile

LinkedIn Pages and Profiles have distinct roles in LinkedIn marketing. Public pages relate to businesses, while profiles belong to individual users.

It is possible to follow LinkedIn Pages without first connecting and waiting for approval. That means when a LinkedIn user shares your page with their connections, those people will not only be able to follow your page but also see the contents of your business right away; thus, the chances of high engagement are high.

However, LinkedIn Profiles are generally not pages that people can view freely, but they allow me to talk to people who want to join my network and accept their requests, making it possible to have individual conversations with them.

For example, If you run an online shop, you can list your shop as your employer on your Instagram bio or your personal website. Add a direct link to your shop in your bio and mention your role (e.g., “Founder of [Shop Name]”). This not only highlights your business but also encourages visitors to explore it directly from your personal profile.

#3 Make Posts With Different Lengths

It seems inappropriate to post monologues only, so this leads to the audience not reading any posts from you as they might not have time for them, which is why you have to consider easing the length of your posts and the use of images. As a result, you have something that stirs up the crowd to look forward to your next post.

Images, together with short and to-the-point text, grab attention quite well on LinkedIn. When people are willing to read a lengthy story, they get more engaged on the app. It would help if you integrated all these types of posts into your LinkedIn marketing strategy.

#4 Use the Platform to Share External Articles

Compared to social media sites like Instagram, linking to blogs and websites is always possible on LinkedIn. As long as the content you share is relevant and valuable to your audience, you can get away with curating content from other users on the platform.

When it comes to linking a writer’s page, you don’t really have to spend any effort recognizing the writer, but you may want to mention the author within your post or use their hashtag.

Develop a Content Strategy

There is always room for B2B brands to optimize their content strategies.

In view of the reach that LinkedIn drives, it complements your social media content strategy well. Plan well on what type of content to post on the site and how to promote the content.

Whether you like it or not, ‘the content of thought leadership’ is a part of B2B content social media and marketing on LinkedIn. These include:

Storytelling posts
Firsthand tips and experiences
Discussions and threads

Did you observe that nearly every viral post on LinkedIn is actually from the person’s account?

This is not by chance. The most personal stories and anecdotes rank high among available content on the platform. So, ensure such content features are high on your LinkedIn strategy.

However, the thought leadership content should be one of many that go out. Keep it a balanced diet of blogs, infographics, original reports, case studies, and testimonials.

Aside from these, native documents usually have a higher impression rate than any other form of posting. For instance, For IInfotanks, original reports, and trend predictions are often shared as native documents.

5 Linkedin Marketing Tips That Change Everything

Which other social platform is LinkedIn similar to? Finding your footing on the platform might require some trial and error. In our previous article, we learned how to build a LinkedIn marketing strategy, and now, let’s explore some tips on how to execute that strategy.

Conduct audience research
Use a software tool for social media marketing
Develop a LinkedIn posting schedule
Leverage LinkedIn’s analytics metrics
Don’t forget to add hashtags on LinkedIn

Prepare Yourself To Be Victorious with LinkedIn Marketing

Winning isn’t simply a matter of posting random comments and replies on LinkedIn. In order to win, it is essential to post great-quality content and engagement and build those consistently.

When properly integrated into a business context, a robust strategy can be created that works. Reach out today to experience how IInfotanks’ LinkedIn marketing solutions can best meet your requirements and achieve the best outcomes.