An Easy Way To Directly Reach Decision Makers – B2B Data Services


Data will always remain powerful for marketers. But let’s find out ‘what is B2B data?’


B2B data or business-to-business data is the information used to amplify your sales and marketing efforts. It can help your business discover new sales opportunities. It helps to connect with your leads directly. For personalizing communication and identifying quality leads, B2B data services and B2B contact database service should be your go-to providers.


You may think who classifies as a quality lead?


In general, a lead is an individual or a person representing a business. It is a collection of diverse data points. They either have an interest, authority, means, or motivation to purchase your product or service. Quality leads can be considered as a source of success for businesses. They are conditionally evaluated.


What are these conditions, you may ask?


In-depth information

A lead is not single information but a cluster of relevant data points. Quality leads combine demographics, firmographics, and contact information. They consist of in-depth information about the individuals and the organization they represent. Quality leads acquired through B2B data providers have multiple types of contact information. They enable multi-channel marketing for your organization.


Accurate information

Quality leads are processed through data hygiene standards. They are validated to determine all the required fields and their formats. Verification involves ensuring that the data points are correctly aligned. With 90% plus data accuracy, B2B data providers like Infotanks Media, who have been considered the best B2B email list Providers in USA 2021, ensure there are no deficient data points.


Reliable information

While accuracy ensures the consistency of data points, reliability determines the process. Lead generation is an ongoing process optimized for bringing in sales. The pandemic has led to several uncertainties, jobs being one of them. With constant hiring and firing, company acquisition and job switches, the contact decay rate is 6.5% monthly in some industries. Enriching the existing prospects and avoiding decaying of data are a key to acquiring high quality leads. The best B2B Lead Generation Companies like Infotanks Media can help you with guaranteed 95% data and contact accuracy.


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Purpose of information

Generating revenue is the ultimate goal for any business. Aligning your business operations with your sales leads improves the productivity of your resources. By clearly defining your requirements to B2B data providers, you can acquire quality leads. They provide tailor-made quality leads based on your marketing funnels. Infotanks Media is among the top B2B email list Providers in USA 2021 providing a choice of 15+ data fields including company size, annual revenue, and more based on your requirements.


A quality lead is just one step away from becoming customers. Your efforts to attract their attention, provide value, and prove your solutions determines the conversion. The backbone for a marketing strategy is to generate quality leads. To establish a strong pipeline, you will need B2B marketing data strategies to maintain steady growth.


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How will B2B marketing data strategies help?



The ultimate goal for B2B marketing data strategies includes driving growth, profitably, predictably, and consistently. To do so, marketers are investing in various tools and techniques. While they could drive results, have you tried to leverage B2B data services?


In today’s times, marketers deal with an abundance of data available across different channels. Information from  B2B Lead Generation companies makes achieving goals more attainable. Here’s how B2B data services can add value to your marketing strategy:


Enables multi-channel marketing

While we explained B2B data, you would have understood that it consists of different types of information. You can customize data points as per your requirements. You can use the acquired B2B data across various channels such as email, social media, direct mails, mobile marketing, and more.


Enables multi channel marketing 8


Develops target marketing

With different data points in hand, you can accurately target your audience. Sales and marketing teams must be aligned and work together. With B2B data, you can target specific audiences that are in line with the sales goals. The ROI of your online advertising channels can be amplified using target marketing.


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Account-based marketing

Account-based marketing refers to a unique approach where the sales and marketing efforts are pre-defined. It concentrates on a specific target group. Personalization is the key to such marketing efforts. Targeting your sales and marketing efforts to key accounts based on their high intent can drive conversions.



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Enable personalized communication


72% of customers have reported engaging with personalized messaging only.


With B2B data, you can personalize not only the communication but even your customer journey. With predetermined customer behavior, from the first email to discounts and offers, everything can be customized. Personalization makes your leads feel essential and relevant. It helps them in decision making.


Reach out to decision makers

Whether email marketing or social media, with B2B data services, you can reach out to decision-makers individually. You can get contact information – direct lines, email addresses, direct mails for your required audience. Infotanks Media,  the best among B2B email list Providers in USA 2021 even assures 90% plus data accuracy. Isn’t that too good to believe?



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But it’s true!


Infotanks Media follows a holistic approach to ensure data hygiene. We understand that data-driven marketing requires maintenance. What happens if your data isn’t well-maintained?


Deliverability will be impacted

Whether you engage the inaccurate prospects through emails or social media, the deliverability will be profoundly affected. If the email addresses are wrong, it will lead to hard bounces and lack of engagement. Your reputation with ISPs will be profoundly impacted. Inaccurate data will lower the deliverability rate and increase the no open rate.


Deliverability will be impacted 8


Personalization gets inaccurate

Suppose you’re personalizing based on name, subject line, or offer; the message may be conveyed to the wrong person. Personalization usually helps in attracting prospects by understanding their preferences. But with inaccurate data, your efforts may go unnoticed and even provide a false impression.


Quality leads may not be acquired

All your efforts to score leads with targeted data may go in vain if you are using decayed data. For example, the CEO of a company is the decision-maker for purchasing your product or services. Yet because of the inaccurate data, you’re probably connecting with HR executives. Your efforts for converting the prospects are less likely to convert them to customers.


So you have understood that data-driven marketing requires maintenance.


Partnering with B2B data providers to acquire B2B contact database Service can help you leverage the full potential of your data. How does Infotanks Media, the top B2B email list Providers in USA 2021  maintain data quality?


  • To ensure the highest accuracy of data, we stamp all records and validate every business.
  • Data is extracted from public records if county courthouse filings, SEC, 10k filings, and Secretary of State data.
  • Data cleansing is an ongoing monthly process of matching it with the USPS National Change of Address (NCOA), ZIP+4, and Delivery Sequence File to standardize and keep the addresses accurate.
  • Integrating several data analytic and mining tools – both proprietary and third-party – we identify specific companies and their possible IT infrastructure.
  • Experts and researchers further verify data through email campaign send-outs, firmographic research, and manual contact validations.
  • We prioritize sharing only high-quality and the most useful data.


Have we answered all your questions on how B2B data providers and B2B data services can help you reach decision-makers directly? Write to us to help you resolve your concerns or get a FREE sample data, contact today!

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