Lead Generation

Services

Elevate your sales strategy with IInfotanks’ premium leads

260+

300,000+

43%

All Industries Served

Lead generation is the process of identifying and attracting potential customers for your business. At IInfotanks, we utilize industry-leading lead generation tools and strategies, such as Salesforce Marketing Cloud, Account Engagement (Pardot), and LinkedIn,  to create highly targeted campaigns that bring ideal customers to your services or products. Our B2B lead generation services are proven and deliver consistent results to all our clients in various industries.

Our Lead Generation Approach

Lead generation is more than just gathering interest; it’s about creating a systematic approach that attracts, nurtures, and converts strangers into enthusiastic patrons. At IInfotanks, we employ a meticulously crafted strategy that emphasizes precision and adaptability.

Gone are the days of single-channel tactics. Our adaptable lead generation strategy utilizes systematic lead generation through email, social media, and PPC, ensuring precision in lead generation and maximizing the benefits of lead generation.

Gone are the days of single-channel tactics. Our adaptable lead generation strategy utilizes systematic lead generation through email, social media, and PPC, ensuring precision in lead generation and maximizing the benefits of lead generation.

Our lead generation process includes precision-crafted lead magnets, tailored to attract and engage prospects. This systematic lead generation approach ensures effective lead generation strategies, optimizing the lead generation process steps and maximizing conversion benefits.

Lead generation doesn't stop at capture. Our systematic lead generation strategy nurtures leads with precision, using personalized communication and automated follow-ups. This adaptable approach ensures effective lead generation strategies and maximizes conversion benefits.

Our lead generation strategy includes continuous performance tracking and optimization. By monitoring each step, we refine our systematic lead generation process, ensuring precision in lead generation and adapting strategies for maximum benefits.

Targeted Audience Identification

Multi-Channel Outreach

Lead Magnets

Lead Nurturing and Conversion

Performance Tracking and Optimization

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Understanding who your ideal customers are forms the backbone of our lead generation process. Our systematic lead generation employs precision in lead generation, using data-driven insights to ensure effective lead generation strategies, optimizing resources, and maximizing returns.

Gone are the days of single-channel tactics. Our adaptable lead generation strategy utilizes systematic lead generation through email, social media, and PPC, ensuring precision in lead generation and maximizing the benefits of lead generation.

Our lead generation process includes precision-crafted lead magnets, tailored to attract and engage prospects. This systematic lead generation approach ensures effective lead generation strategies, optimizing the lead generation process steps and maximizing conversion benefits.

Lead generation doesn't stop at capture. Our systematic lead generation strategy nurtures leads with precision, using personalized communication and automated follow-ups. This adaptable approach ensures effective lead generation strategies and maximizes conversion benefits.

Our lead generation strategy includes continuous performance tracking and optimization. By monitoring each step, we refine our systematic lead generation process, ensuring precision in lead generation and adapting strategies for maximum benefits.

When Does Your Business Need B2B Lead
Generation?

Your business benefits from B2B lead generation when:

When Does Your Business Need B2B Lead Generation?

Your business benefits from B2B lead generation when:

You’re Expanding into New Markets:

If you're entering new industries or geographic regions, lead generation helps you connect with relevant prospects and establish a presence quickly.

You're Launching New Products or Services:

If you're introducing new offerings, lead generation helps you target the right audience and drive interest from day one.

You Aim to Enhance Your Sales Efficiency:

When you want your sales team to focus on closing deals instead of prospecting, lead generation provides pre-qualified leads ready for engagement.

You Want to Boost Your Sales Pipeline:

When your goal is to increase the volume of high-quality prospects, lead generation ensures your sales team always has a steady stream of potential clients.

You’re Looking to Scale Your Business:

As your business grows, lead generation can seamlessly scale with your needs, ensuring continuous access to valuable prospects.

You Want to improve Branding and Drive Traffic:

If you’re aiming to increase brand visibility and attract more visitors, lead generation helps fuel campaigns that raise awareness and direct targeted traffic to your website.

If you're entering new industries or geographic regions, lead generation helps you connect with relevant prospects and establish a presence quickly. 

When your goal is to increase the volume of high-quality prospects, lead generation ensures your sales team always has a steady stream of potential clients.

If you're introducing new offerings, lead generation helps you target the right audience and drive interest from day one. 

As your business grows, lead generation can seamlessly scale with your needs, ensuring continuous access to valuable prospects.

When you want your sales team to focus on closing deals instead of prospecting, lead generation provides pre-qualified leads ready for engagement.

If you’re aiming to increase brand visibility and attract more visitors, lead generation helps fuel campaigns that raise awareness and direct targeted traffic to your website.

Our Lead Generation Process

Our lead generation process is simple, efficient, and results-driven. 

Identify Your ICP

Identify Your ICP

We start by developing detailed buyer personas, ensuring that your campaigns target the right prospects. By understanding your ideal customer profile, we can tailor our approach to reach the decision-makers who are most likely to convert.

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Campaign Setup

We set up automated email marketing campaigns using advanced lead generation tools and software to create personalized user journeys. When needed, we also integrate LinkedIn outreach, all supported by appealing content that converts clicks to conversions.

Campaign Setup
Lead Generation Funnel

Lead Generation Funnel

We create lead generation funnels that guide customers through each stage of their journey based on your needs. We move prospects to the right stage and connect them directly with you. With EEAT content and well-planned strategies at TOFU, MOFU, and BOFU, we bring you the best prospects for your business.

Lead Generation Funnel
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Delivery

Once the leads are generated, we deliver high-quality, qualified prospects directly to your sales team. This seamless handoff allows your team to focus on converting leads into loyal customers, streamlining the process from prospecting to sales.

Delivery

Our Expertise in Lead Generation Services

At IInfotanks, our lead generation expertise is extensive and varied, enabling us to adapt to the diverse needs of our clients across industries. By specializing in multiple areas of lead generation, we provide a comprehensive suite of services that ensure maximum market penetration and conversion efficiency. 

1
Information Technology

We help IT service firms win clients, boost marketing effectiveness, streamline client management platforms, and hire top-tier professionals.

We help IT service firms win clients, boost marketing effectiveness, streamline client management platforms, and hire top-tier professionals.

2
Healthcare

We support healthcare organizations in improving outreach, running compliant campaigns, managing CRM platforms, and recruiting clinical and administrative staff.

We support healthcare organizations in improving outreach, running compliant campaigns, managing CRM platforms, and recruiting clinical and administrative staff.

3
Financial Service

We assist finance firms in generating qualified leads, enhancing marketing efforts, improving CRM workflows, and hiring top finance professionals.

We assist finance firms in generating qualified leads, enhancing marketing efforts, improving CRM workflows, and hiring top finance professionals.

4
Manufacturing

We help manufacturers expand markets, improve sales outreach, strengthen marketing efforts, integrate Salesforce solutions, and fill critical technical roles.

We help manufacturers expand markets, improve sales outreach, strengthen marketing efforts, integrate Salesforce solutions, and fill critical technical roles.

5
Education

We support educational institutions in reaching students, improving marketing campaigns, optimizing CRM systems, and hiring academic and operational staff.

We support educational institutions in reaching students, improving marketing campaigns, optimizing CRM systems, and hiring academic and operational staff.

6
Logistics

We help logistics companies improve client acquisition, execute marketing campaigns, optimize sales platforms, and recruit supply chain and operations experts.

We help logistics companies improve client acquisition, execute marketing campaigns, optimize sales platforms, and recruit supply chain and operations experts.

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E-commerce

We help e-commerce brands attract buyers, run effective campaigns, improve customer journeys, streamline platforms, and hire specialized talent.

We help e-commerce brands attract buyers, run effective campaigns, improve customer journeys, streamline platforms, and hire specialized talent.

8
Professional Services

We help Professional Services scale faster by driving user acquisition, improving marketing performance, optimizing platforms, and recruiting skilled tech talent.

We help Professional Services scale faster by driving user acquisition, improving marketing performance, optimizing platforms, and recruiting skilled tech talent.

Benefits of Our Lead Generation Services

Benefits of Our Lead Generation Services

We provide exclusive, high-quality leads, ensuring no generic or recycled leads like many other lead generation companies. Our B2B lead generation services deliver prospects who are genuinely interested in your offerings, improving conversion rates and reducing wasted effort. This focus on quality guarantees the best opportunities for your business growth. 

Our data-driven approach to lead generation shortens sales cycles by delivering leads that are already primed and interested. Using advanced lead generation tools and strategies, we help your team move quickly from prospecting to closing, streamlining the entire process and allowing your business to scale more efficiently.

Our lead generation services and our data are fully compliant with CAN-SPAM, CASL, CCPA, and GDPR regulations, ensuring legal and ethical outreach. We prioritize your business’s reputation by adhering to the highest standards so you can run your lead generation campaigns with confidence and peace of mind.

Our flexible lead generation services allow you to scale up or down based on your business needs. Whether you're just starting or ready to expand, our adaptable approach ensures that your B2B lead generation efforts grow seamlessly alongside your business without sacrificing quality or effectiveness.

We track meaningful KPIs like lead quality, open rates, and CTR, among many other metrics, giving you clear insights into the success of your lead generation strategies. Our detailed reporting ensures you see the impact on your business so you always know the value of your investment in real terms.

Our Strategies for Successful
B2B Lead Generation

What Generic Lead-Gen Agencies Do

1. Scattergun Email Blasts

One-size-fits-all messaging sent to purchased lists.

2. Recycled or Generic Leads

Resold, low-engagement contacts.

3. Single-Channel Outreach

Mostly email, with minimal follow-up.

4. Minimal Reporting & Compliance

Basic metrics, potential CAN-SPAM/GDPR risk.

What IInfotanks Does

1. Laser-Targeted Campaigns

Custom ICP personas + tailored messaging.

2. Exclusive, High-Quality Leads

All leads are pre-qualified and unique.

3. Multi-Channel Automation

Email + Salesforce MC, Pardot, LinkedIn & more.

4. Deep KPI Tracking & Fully Compliant

Real-time dashboards + 100% GDPR/CCPA/CASL/
CAN-SPAM–safe.

Frequently Asked Questions about
Lead Generation Services

Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company’s products or services. Typical lead-generation activities include using online content, job applications, blog posts, coupons, live events, and online content to generate awareness and attract potential leads.

Effective lead generation services enhance your marketing efforts, enabling you to reach a wider audience, engage more deeply with prospects, and ultimately, secure more sales. By focusing on generating quality leads, services like ours ensure that your marketing efforts are aligned with your sales objectives, driving more efficient conversions and boosting your overall business growth.

IInfotanks stands out with its pay-per-lead model, which ensures that you only pay for leads that meet predefined criteria. This model minimizes your risk and ensures a higher return on investment, as you invest primarily in leads that are more likely to convert into sales.

We specialize in generating various types of leads, including Marketing Qualified Leads (MQL), Sales Qualified Leads (SQL), and Appointment Setups. Each type is tailored to different stages in the sales funnel, ensuring that our clients receive the right kind of lead at the right time to maximize conversion potential.