Reinvent your targeting with IInfotanks’ Profile Enrichment Services
Personalized customer experiences can be created through
enhancing first-party data. IInfotanks enables you to maximize
its worth by using:
Integrate IInfotanks' advanced analytics platform with first-party data to gain deeper insights into customer preferences and behavior.
IInfotanks handles data securely and accurately and optimizes it for numerous marketing strategies.
Develop targeted marketing programs using enhanced details that resonate better with your audience to boost participation and conversions.
Accuracy and Uniformity: To ensure that analytics are reliable and consistent within the business process, we cleanse out incorrect information from your data sets and standardize formats.
Enhanced Profiles: Augment your records with essential demographic & firmographic details for better targeting and personalized marketing methods.
Digital Footprints: Analyzing customers' social media activities and online presence will help you understand their behavior and facilitate engagement strategies.
Connection Points: Enhance contact details so that all communication channels are up-to-date and functional at the same time; hence, linking up with prospects becomes easy.
Location Intelligence These drive localized marketing campaigns and regional market analysis by enriching the database with geographic information.
Ensures success in your marketing campaigns.
This avoids traditional email list maintenance's time-consuming and error-prone nature.
Provides a more efficient approach to managing email lists.
Businesses utilizing Email Appending Services experience a significant increase in deliverability rates.
Companies report a 20-30% increase in email marketing ROI after appending email lists.
We're here to help! Get in touch with our team today and let us help you achieve your goals.
We're here to help! Get in touch with our
team today and let us help you achieve your goals.
These refer to existing customer data being enhanced with additional accurate information to create a more complete and actionable customer profile. This helps businesses understand their customers better and devise more effective strategies.
The process begins with auditing the available data for gaps or inaccuracies. After this, relevant data points can be added or corrected in your existing datasets using different sources and advanced tools. Depending on your wants, this may include demographic details, contact information, social media activities, etc.
Such parameters usually extend from demographic details like age group, gender, income level, etc., firmographic indicators (type of business organization structure), geographical characteristics, and behavior-based ones. Correspondingly, depending on one’s request, contact details could be updated, adding links to social media profiles and even specialized fields.
Profile Enrichment Service helps mitigate risks associated with customer inaccuracies and reduce the number of returned mail pieces. In addition, it is an important aspect in improving marketing campaign effectiveness, customer retention, and sales increment. For this reason, enriched data provides a more comprehensive view of customer behavior and preferences required for targeted and customized advertising strategies.